Fluke Limbaugh Fallout: Carbonite Now Kryptonite For Investors -- Washington TimesWASHINGTON, March 13, 2012 – Taking political cheap shots at conservatives is fun for both the usual perps and the preening media talking heads that adore them. But in the dollars-and-cents world of business, stunting like this can and does backfire. Take for example last week’s Rush Limbaugh/Sandra Fluke free contraception kerfuffle. It’s ultimate outcome failed to play out the way at least one of Rush’s former sponsors—Internet backup/security company Carbonite—had imagined it would.
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My Comment: Companies like Carbonite are going to be hurt. Rush's audience is huge, and it is now denied to them. Instead, they will now need to redouble their efforts to get the word out on their products and services.
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